Barack Obama Vs. John McCain Social Media and Search Engine Scorecard

Post from: Adult ADD Strengths

Why Blogs & Other Social Media Matter. Quantifying The Dangers Of Not Cluing In. 29 Social Media & SEO Metrics.

Here’s what I’ll be showing you in this post:

Comparison chart of the data

Overview slides of the data

Analysis and opinion

Links to both campaign’s social media profile pages

Overall conclusions

Analysis of both candidate’s websites and understanding of the internet & social media

Why “getting” the net & social media is critical for future campaigns

My 10 slides have an Attribution-NonCommercial-ShareAlike Creative Commons license, so feel free to share and remix them, just give me credit and a link.

UPDATE: I added some charts below to better present the data.

Comparison chart of 29 measurements of Barack Obama’s & John McCain’s activities, followers and presence on popular social media sites , Facebook, MySpace, Twitter, YouTube, Flickr & several search engines (data collected Nov 5, 08, excel charts above below nov 12) Analysis below the slides.

Search Engine Results For “Barack Obama” & “John McCain”

Internet Presence For Barack Obama’s & John McCain’s Official Websites

* = The Candidates Sites on Flickr, Youtube, Facebook, Myspace and Twitter.

I got the idea for this as I was surfing the 2008 US Presidential candidates websites late Monday night, looking for ideas for online ADHD advocacy from my last post. As an Adult ADHD coach who has ADHD, I wanted examples to help raise awareness of Adult ADHD. I wondered how many pages Barack Obama’s website had in Google’s index vs John McCain’s. So I did a site search site:www.barackobama.com etc. to find out. Wow.

Nearly 6,000 % more pages on Barack Obama’s website than John McCain’s.

So being the curious type (a major ADHD strength), and a political junkie (I had the same major as Barack Obama, Political Science, concentration in International Relations) I examined the differences between the 2 candidates web presences via different categories of search engine results and checking out their presence and popularity on some of the many popular social media websites as of November 4, 2008. The chart above quantifying Barack Obama’s domination of John McCain in social media websites and search engines is the result.

Barack Obama vs. John McCain – Social Media Presence

Facebook

3,032% more hits for Barack Obama than John McCain, Barack Obama’s Facebook page had nearly 4 times more followers and posts than John McCain’s page and had 1,335% more notes up. TechPresident reported Barack Obama‘s added 400,000 new friends on facebook in the last 2 weeks, a 20% surge.

MySpace

Both Candidates pages were fairly well designed compared to the usual chaotic look some favour. Barack Obama had nearly 4 times the number of friends on MySpace as John McCain, and 269% more search results for his name. Strangely enough, I found 147K comments on Barack Obama’s MySpace page but none at all on John McCain’s. Not sure why he didn’t display any, which seems one of the main points of Myspace. Possibly the fear of too many negative ones?

Twitter

Here we have a case of severe internet cluelessness on the part of the John McCain Campaign. Barack Obama cranked out 10 times more tweets than John McCain, had 2254% more followers, and 1,029% more search results. John McCain’s last tweet was October 24th! So clueless that he didn’t send a vote today tweet on election day!. Some power twitter users like Alltop Media mogul Guy Kawasaki have large numbers of follower, in Guy’s case 24,726 followers. Imagine having a few of those people on your list AND the fact that some of their followers will retweet and/or blog the message if they like it, and they have followers, etc, etc.

UPDATE: Thanks to Oliver and Faruk for pointing out I listed the wrong John McCain Twitter page, just corrected it. I mistakenly linked to a McCain fan page, who had nearly half the followers as the offical one but massively more tweets. Maybe John McCain should have outsourced his twittering to him:) Also updated, he has 29,202 YouTube subscribers.

Friend Feed

Barack Obama had 25% more mentions than John McCain.

Youtube

Barack Obama had nearly twice as many search results for his name as John McCain, and more than 5 times as many videos posted. Barack Obama had 117k subscribers and 25k friends and strangely enough John McCain had no friends or subscribers Sorry, still has no friends but 29,202 subscribers, Obama beat him by 300% on this. Or at least none displayed. Wonder why? Maybe’s his campaign doesn’t know how to use Youtube or maybe they’re semi antisocial about social networking? Or there might be too many people posting negative videos and comments? Not sure.

Flickr

The photo sharing site that was created here in Vancouver BC Canada, had nearly 5 times more search results for Barack Obama than John McCain. I found 50,000 photos on Barack Obama’s flickr page and 7,000 contacts, I could not find a profile of John McCain on Flickr.

Barack Obama’s and John McCains Official Social Media Sites

Barack Obama’s Facebook Site
Barack Obama’s Myspace Site
Barack Obama’s Twitter Site
Barack Obama’s Youtube Site
Barack Obama’s Flickr Photostream

John McCain’s Facebook Site
John McCain’s Myspace Site
John McCain’s Twitter Site
John McCain’s Youtube Site
John McCain has no Flickr Photostream

Search Engine Results for “Barack Obama” and “John McCain”

Google News, Images and Video

John McCain beats Barack Obama significantly in Google News though by 173%. There’s almost 3 times as many results for Barack Obama in Google images and 51% more hits in Google Video as there is for John McCain.

Blog Search Engines

Barack Obama has more search engine results than John McCain in both blog search engines, google and technorati and in in wordpress.com a site with 4,592,973 blogs where users create blogs for free and host them there. This blog uses WordPress, the free standalone version. Keep in mind that more search engine results or user generated social media does not always mean that the results are positive of the candidate, many are negative of both. The political blogosphere can be a brutal place. But as a politician, being ignored is the worst thing. Getting no attention won’t get you elected. Plus bloggers are often creating content and commenting in other social media sites beyond their individual blog. Bloggers will become even more important and courted in the future by political campaigns.

Internet Presence for Barack Obama’s and John McCains Official Websites

As previously mentioned, Barack Obama had nearly 6,000 percent more pages on his main website than John McCain did on his, 1,820,000 vs 30,700. Barack Obama has more and deeper links, more hits for his name in Google,

Overall Metrics

Of the 27 29 metrics I chose, Barack Obama absolutely crushed John McCain. Barack Obama led on 25 27 out of 27 29, John McCain led on only 1 (Google Blog Search) and the Candidates were tied on one (Google page rank). In some cases the John McCain campaign didn’t even bother to show up. The McCain campaign had no Youtube subscribers, Youtube friends, and Myspace comments, or at least none posted. Was that a result of campaign malpractice? Or not wanting to show the hostile reactions of users to his messages? Or something else? Republican minds should start asking some pointed questions, Democrats should be thankful.

Maybe they need to find a republican version of James Carville, head strategist for Bill Clinton’s winning presidential election who has ADHD. I remember reading somewhere that the #1 career for adults with ADHD was politics and #2 was sports (27% and 23% I think). We have understimulated brains (or are brains are processing so fast we burn up dopamine) so we do best in high stimulation, creative, challenging jobs. Many ADDers in high tech, marketing, advertising, entrepreneurs etc. In those areas, having ADHD can be a competitive edge. Factory floors are death for us. Boring repetitive paperwork is our kryptonite.

Choose Your Bias

Waxy‘s Andy Biao created an excellent Greasemonkey script that I use called Memeorandum Colors for the US political aggregator site that’s almost been my home page for the last few months, Memeorandum, the Techmeme of politics

Left-leaning blogs are blue and right-leaning blogs are red, with darker colors representing strong biases.

Check it out, it’s based on who the blogs link to, and don’t just view the blogs on your side of the political spectrum, view the rogue ones too:)

Conclusions

Overall Barack Obama’s campaign has

• a larger, more comprehensive presence
• more followers or subscribers on the social media websites
• more interaction with those followers
• much greater results in search engines

This is in spite of John McCain being a big political celebrity FAR longer than Barack Obama was. John McCain was first elected to congress in 1982, and even before McCain ran in 2008, other than George Bush, McCain was probably the best known, most interviewed, and most written about Republican politician. That’s why I laughed when I saw McCain’s celebrity ad about Obama, look at how many mention’s John McCain has in the Internet Movie Database, like Bill Clinton, he was jealous because he was no longer the biggest political celebrity in Washington.

Outside of Illinois, Barack Obama was largely unknown until he gave his famous keynote speech at the democratic convention in 2004. So 26 years of exposure vs 4 years and yet Obama still massively dominated the online landscape.

Candidates Websites

Obama’s website one of the best designed websites I’ve seen in 15 years online, far better designed then John McCain’s, plus Obama’s has more features, more option and more content and is far more sophisticated than John McCain’s. Senator Obama hired Blue State Digital to run his online campaign, here’s their case study on it.

Barack Obama’s Website simply crushes McCains in:

• quantity
• design
• features
• sophistication
• participation
• usability
• Social media features

Take a few moments and look at both sites and you’ll see the huge gap. Obama even created an online rapid response team to counter the lies thrown at him, called fight the smears. Brilliant move, cheaper than responding with TV ads.

McCain’s social network page has only 3 suggested sites, Obama’s suggests 16.

John McCain’s Knowledge of the Internet

John McCain’s unfamiliarity with the internet is well known,

I am learning to get online myself, and I will have that down fairly soon, getting on myself

in fact the Obama campaign created an ad based on it. Knowing the tubes does matter. Check out the Design for Obama website, no similar site for the McCain campaign.

Barack Obama’s Knowledge of the Internet

Barack Obama is younger and more computer and web savy. Here’s one quote from Marc Andreessen, coauthor of Mosaic, founder of netscape, and co founder of roll your own social network Ning who had a 90 minute one on one with Obama, early in 2007.

In particular, the Senator was personally interested in the rise of social networking, Facebook, Youtube, and user-generated content, and casually but persistently grilled us on what we thought the next generation of social media would be and how social networking might affect politics — with no staff present, no prepared materials, no notes. He already knew a fair amount about the topic but was very curious to actually learn more. We also talked about a pretty wide range of other issues, including Silicon Valley and various political topics.

Politicans can always hire people to create their websites and do their online marketing, fundraising, organizing and voter outreach programs. But if they don’t “get the net” or don’t know what questions to ask, they’re at a severe disadvantage to those that do get it and do spend time on it.

Barack Obama won the presidency for many reasons, but one is that he really understood the force multiplier called the internet. He knew who the internet users are, understood their needs and wants, how and why they use it, and how to connect with those people, and get them involved so they do most of the building and content creation themselves.

Fear can be effective in politics, but it doesn’t create as much content as hope. Republicans like Sarah Palin and Rudy Guiliani mocked Barack Obama for being a community organizer. Barack Obama community organized on the net with devastating effects to the Republican campaign.

One reason Barack Obama won was because he open sourced his campaign especially the online aspect. McCain’s was command and control by multiple competing lobbyists.

Other politicians in the US, Canada, and other countries will either start learning more about the internet culture, blogging, other social media and getting involved the right ways (the wrong ways will cause a massive backlash) or risk getting their asses kicked in online fundraising, raising awareness, finding and engaging new volunteers, online and offline organization, and voter outreach by those who do understand and use the internet and social media. Plus they have to change their beliefs, attitudes, policies and operating procedures to appeal too younger, digitally connected people, technology by itself ain’t enough.

Social media consultants will be getting much busier.

ADDers Should Learn From the Presidential Online Websites and Blogs

Post from: Adult ADD Strengths

“One person can make a difference and every person should try.”

US President John F. Kennedy

Online ADHD awareness and advocacy activities are easier and cheaper than offline ones, and are often more effective. Especially since most people with ADHD don’t have a lot of local services available for them because of a lack of awareness about ADHD and an unwillingness for most adults with ADHD and their families to demand change and services for people with ADHD in the offline world for a variety of reasons. Governments don’t give services out of the goodness of their hearts, people need to raise awareness of why those services like basic diagnosis and treatment of ADHD are important and demand services from the government and the health system.

Regardless of which party you support, I’d strongly suggest ADDers and their families start looking at the US Presidential candidates online websites, blogs and forums to see how they’ve been effective and organizing and connecting and motivating people, fundraising and spreading ideas so that we in the ADHD world can learn from some of tactics and strategies of what they’ve done well to help get the word out about our cause.

Even if you don’t like Barack Obama, his websites and blog have been really massively cutting edge in a number of ways and I think that there are many lessons to be learned from their many sites and many sub sites and individual state websites and blogs. I’m sure there are also some good ideas from John McCain’s sites too. Canada just had a federal election and frankly most of the major parties websites were massive disappointments in comparison.

Probably these sites may start shutting down a lot of their content shortly after November the 4th, so now is the time to check them out and document the good ideas you can find. To save a visual good example of an online site, take a screenshot. On a Macintosh you can take a picture of the screen by pressing the apple key plus the shift key plus the 3 key (or press and hold the 4th key to drag the picture to the area you want) to take a visual example of someone doing something useful online.

We may not be able to duplicate all of their online tactics and strategies, but even if we learn one or two, I think that can help us, whether those ideas are applied to the larger websites like ADDA,  CHADD, and the ADHD Coaches Organization or individual ADHD support group websites or personal websites or blogs that some of us ADDers have.

If you have ADHD and don’t have a website or blog of your own, and you want to make a difference for people with ADHD, or have some opinions and ideas you feel are worth expressing, or just want to counter the lies and myths out there about ADHD in adults and children, consider getting one. Ideally one with a domain name, but if not, get a free easy to use blog from sites like WordPress.com, where they take care of most of the technology for you. See this page for some features. 10 years ago you had to be a techie to have a website, today your non techie grandmother can easily create a website or a blog. Or get your teenager to set one up for you:)

There are still a lot of people out in the online world saying ADHD doesn’t exist and is not a real condition. I’ve even created a special page for those dinosaur people. But there needs to be more ADDers and their families with online presences, as well as ADD support groups with websites or blogs. The more ADDers and their families start getting online and showing the human side of ADHD, and start raising awareness and demanding services, the quicker the stigma of ADHD will be reduced and the quicker people with ADHD will get the resources that they deserve. Resources that people with other mental health condition have gotten because they demanded them.

Here in Vancouver BC Canada, it’s very hard to find someone who knowns enough about adult ADHD to diagnose it. We had the only provincial BC Adult ADHD clinic at Children’s hospital get shut down because the one year wait list was politically embarrassing for the Gordon Campbell Liberal (neoconservative really) provincial government. The patients were abandoned and still are. We got coverage on one TV news show but nothing else. Maybe if there were more online ADHD websites and blogs in this province, together we might have been able to save that BC Adult ADHD clinic. Maybe if there were more ADHD websites and blogs in your province or state you could help ADDers get the resources that you’ve been complaining that you need. You can bitch to your spouse and do nothing, or take some action.

I’m trying to raise awareness of ADHD for our vancouver civic election, focusing on the well known links between ADHD and addiction, given Vancouver’s huge addiction and crime problems, hoping the local media and the blogosphere will start noticing. We’ll see how that turns out. There’s also a provincial election in BC soon, May 12, 2009.

Maybe people have seen 1 or 2 useful ideas on the main presidential candidates websites/blogs or on individual local candidate websites that they could share with others Adders. Or send me some examples of how a campaign organized people, promoted ideas, connected people or raised funds that could be applied to people with ADHD (not just why my candidate is better their opponent) and I’ll blog them so other ADDers can take those ideas and modify them to their needs and put them into practice.